GROUPSETS

SRAM Corporation is a leading producer of bicycle components. Started around a single product--the Grip Shift gear shifter--the company, through acquisitions and research and development, has extended its product line to more than 100 different items. (The Grip Shift name has since been dropped.) Two notable recent acquisitions have been Sach Bicycle Components (1997) and RockShox, Inc. (2002). SRAM has several factories in Europe, North America, and Asia.