Cycling News

Liv Joins Team BikeExchange-Jayco as Technical Partner Through 2024

Posted by Eric Roque on

Liv Joins Team BikeExchange-Jayco as Technical Partner Through 2024

Monday, January 3, 2022 Liv, the company dedicated to getting more women on bikes, today announced its technical partnership with Team BikeExchange-Jayco (formerly GreenEDGE Cycling) through 2024. “We are proud to support BikeExchange-Jayco and to have the women’s team racing on our new Langma Advanced SL Disc,” said Phoebe Liu, chief branding officer of Giant Group, which includes Liv, Giant, Momentum and CADEX brands. “This partnership helps to fulfill Liv’s commitment to creating more opportunities and greater equity for women in professional cycling, and we’re excited to follow the team’s success. We believe that by supporting women at the highest...

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GIANT PARTNERS WITH BIKEEXCHANGE-JAYCO WORLDTOUR TEAM!

Posted by Eric Roque on

GIANT PARTNERS WITH BIKEEXCHANGE-JAYCO WORLDTOUR TEAM!

02 JANUARY 2022 Giant announced a new partnership with Team BikeExchange-Jayco, marking a return to professional road racing at the UCI WorldTour level for the world’s leading cycling brand. The men’s team will race with Giant bikes and gear through 2024, focusing on Grand Tours, one-day classics, and other major road races around the world. Team BikeExchange-Jayco will also feature a women’s team, sponsored by Giant’s sister brand Liv. The partnership with Giant marks a major milestone for Team BikeExchange-Jayco as it embarks on its 11th season in the WorldTour pro peloton. With a mix of new recruits and returning...

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UNRIVALED: THE BIKES BEHIND KRISTIAN BLUMMENFELT’S HISTORIC YEAR

Posted by Eric Roque on

UNRIVALED: THE BIKES BEHIND KRISTIAN BLUMMENFELT’S HISTORIC YEAR

THURSDAY, DECEMBER 23, 2021 Kristian Blummenfelt had big goals at the start of this year. From the Tokyo Olympics to his first-ever full-distance Ironman race, the Giant-sponsored triathlete had targeted 2021 to be his breakout season. Now, looking back on a historic season that included an Olympic gold medal, a win at the World Triathlon Championship, and a dominant victory in his first Ironman distance race, it’s clear to see that all the preparation and hard work has paid off for the 27-year-old Norwegian. In addition to a focused training regime that saw Blummenfelt start the year on a high note with several...

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GIANT ELEVATES AMBASSADOR PARTNERSHIP WITH SULE KANGANGI

Posted by Eric Roque on

GIANT ELEVATES AMBASSADOR PARTNERSHIP WITH SULE KANGANGI

MONDAY, DECEMBER 20, 2021 Giant has expanded its partnership with Kenyan pro racer Sule Kangangi, who will represent the brand as a global ambassador starting in January. A former pro road racer who finished on the podium at the 2017 Tour du Rwanda, Kangangi made the transition to gravel and off-road racing this year as an ambassador for Giant Kenya. For 2022, Kangangi will expand his role to become a global brand ambassador, focusing on major gravel and marathon XC races in Africa and beyond. “Gravel racing is a pretty new thing in East Africa, but as events like the...

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CARLSON WINS AUSTRALIAN E-MTB ENDURO NATIONAL TITLE!

Posted by Eric Roque on

CARLSON WINS AUSTRALIAN E-MTB ENDURO NATIONAL TITLE!

MONDAY, DECEMBER 20, 2021 Giant Factory Off-Road Team rider Josh Carlson added to his list of national championships in E-bike competition with a victory in the men’s E-MTB race at the Gravity Enduro National Championships in Australia. Winner of the 2019 E-bike enduro national championship in Australia, Carlson came into the race focused on gaining the title for another year. He raced on his Reign E+ team bike with a SyncDrive Pro motor and Maestro rear suspension, along with his Giant Line trail shoes. After a few crashes in the opening stage, he came roaring back on Sunday to secure the overall win. Carlson and other competitors...

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