Giant Group and Liv confirms its commitment to GreenEDGE Cycling!

Wednesday, October 25, 2023

Giant Group has confirmed its continued support and commitment to GreenEDGE Cycling with Liv stepping up to become title sponsor of the women's WorldTeam in 2024.

Giant Group has today confirmed its continued support and commitment to GreenEDGE Cycling, Australia’s first and only men’s and women’s WorldTour team, by extending its contract for four more years, which will see the technical partnership run through to the end of 2027.

As part of the extension, Liv, the only comprehensive cycling brand in the world dedicated solely to women, will step up to become the title sponsor of the women’s WorldTeam, which from January 1st, 2024, will be named ‘Liv AlUla Jayco’.

“For us as an organisation to have further support and backing from a company such as Giant, the world’s leading brand of high-quality bicycles and cycling gear, is tremendous.” explained Brent Copeland – Team Jayco AlUla General Manager. “Their commitment to the sport and our team is unparalleled, it has been an honor to work with them for the last two seasons, and we have seen a lift in performances since we started this partnership.”

Their commitment to a further four years gives us a lot of motivation as we strive for more and strengthen in all areas. We will continue to work with them to develop the best racing equipment and we have to thank everybody involved for their continued support and belief in us as an organisation.”

The technical partnership with Giant Group, the parent company of Giant, Liv and CADEX brands, and Team Jayco AlUla began in January 2022. The new four-year deal is testament to Giant and Liv’s commitment to the development of the sport of cycling, which is also demonstrated with a new women’s development team that will launch under the GreenEDGE Cycling umbrella in 2024.

Recognizing the need to nurture talent, especially from underrepresented regions, the vision for the development team is to provide a successful runway to the UCI Women’s WorldTeam.

“Giant and Liv support riders pushing the highest levels of the sport by creating innovative, high-performance products for a competitive edge. Extending our partnership with GreenEDGE Cycling further solidifies our commitment for men’s and women’s teams providing them with the highest quality bicycles and gear, helping them continue to succeed.” said Phoebe Liu, Chief Branding Officer of Giant Group.

For 2024, the men’s WorldTeam will be named Team Jayco AlUla and will race on Giant bikes, while both the women’s WorldTeam and the Development Team will be named ‘Liv AlUla Jayco’ and will race on Liv bikes. All three teams will use CADEX components.

Source:

https://www.liv-cycling.com/global/news/giant-group-and-liv-confirms-its-commitment-to-greenedge-cycling/28247