Friday, November 4, 2022
Liv will return in 2023 as premier sponsor of the Tour de France Femmes avec Zwift and sponsor of the White Jersey for Best Young Rider classification. The A.S.O. announced the new course this past week as the groundbreaking race continues to make history in its second year.
The Tour de France Femmes avec Zwift marked a milestone in 2022 as the first edition of the world's most prestigious event in women's professional road cycling. Resuming the momentum of last year, Liv will return as the premier partner of the eight-day race and sponsor of the Best Young Rider classification with the coveted White Jersey.
"Continuing our sponsorship of the Tour de France Femmes avec Zwift is perfectly aligned with our commitment to helping advance women's participation in cycling," said Liv founder Bonnie Tu. "The inaugural event was a success and by signing on as a long-term partner, we hope the next generation of female cyclists will see that Liv believes in women and that recognizes we have the potential to achieve our dreams and compete at cycling's highest level."
This past week, Amaury Sport Organisation (A.S.O.) announced the new route and highlighted sponsors, including Liv as the only bike brand sponsor. Julien Goupil, Media and partnerships Director at A.S.O. said, "Partnering with Liv for this successful first edition of Tour de France Femmes avec Zwift was a natural fit for the race and our organization." Goupil added, "Liv has been steadfast in its commitment to women's cycling and we look forward to continuing to work with them in the upcoming years to raise the bar for women's cycling."
Learn more about the new race course and stages at https://www.letourfemmes.fr/en.