Tuesday, July 27, 2021
You asked, we answered - our most popular race kits ever are now available to fans around the world.
It's here, the Liv Racing WorldTeam kit is now available to cycling enthusiasts around the world. The design created by Liv and made by CUORE of Switzerland, was developed to stand out in the peloton and from tradition. With a flower prominently emblazoned on the jersey this kit is bold yet unapologetically feminine, aligning with the ethos of the women-led brand.
“Liv has been dedicated to women since day one and continues to challenge the status quo. We’re excited to offer this replica for fans who are inspired by and want to show their support for Liv Racing,” said Bonnie Tu, Liv founder and Giant Group chairperson, which includes Liv, Giant, Momentum and CADEX brands. “To me, the wildflower on the jersey is an elegant representation of women everywhere, and a reminder that with hard work and perseverance--especially in the midst of challenges--together we can thrive.”
Liv’s sponsorship of the team is one element of the brand’s commitment to supporting cyclists at all levels and from all backgrounds--from encouraging their first ride experience to providing more opportunities for women to race as professional cyclists. The team jersey was unveiled to the public for the first time in January when Lotte Kopecky competed in the Belgian Cyclocross Championships.
“I was ecstatic when our new team kit was revealed because I thought it was so beautiful and it was unlike any other I have raced before,” said Pauliena Rooijakkers, rider for Liv Racing. “Learning about the inspiration behind the flower and all the thought that went into this design makes me appreciate Liv’s vision, and also incredibly proud to represent a brand that is so committed to women.”